Whilst Creative Director at LogicSpot, I was responsible for the digital brand overhaul and eCommerce flagship redesign for Boodles, the classic British luxury jeweller. From wireframes to prototyping, no detail was overlooked and every piece of design functionality was carefully considered. In my client-facing lead role, I drew up a new look for the brand’s digital presence, executed UI designs in Sketch, and then transitioned the project to Zeplin for our development team.

Additionally, I directed and managed our Senior Designer as she carried out the creative vision for the project.